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LinkedIn Investor Outreach Framework
A straightforward step-by-step process to connect with potential investors using your own LinkedIn. Created by Kirsty Ranger and used by hundreds of startup founders who have successfully secured investment.
Set Up for Success
Before reaching out to investors, let's get your LinkedIn basics in order. Phase 1 covers the simple essentials to help you make a good impression.
Tidy Up Your Profile
Quick tips to make your profile look professional and highlight what matters to investors.
Simple Posting Approach
Easy ways to share updates that get noticed without spending hours creating content.
Check Your Connections
A straightforward method to see if you already know potential investors and introducers, before trying cold outreach.
Build Your Investor List
Phase 2 shows you how to find potential investors who might be interested in your venture, using both free LinkedIn and Sales Navigator options.
Free LinkedIn Search
Simple search tips to find investors without paying for premium tools.
Sales Navigator
Tips for using Sales Navigator filters to create investor lists if you have access to it.
Basic Selection Criteria
Simple ways to check if investors match your business type and funding needs.
Craft Compelling Messages
This affordable £47 framework provides basic guidance on creating messages that can improve your fundraising outreach.
Message Templates
Simple templates to help structure your investor outreach messages.
A/B Testing
Basic tips for trying different message approaches.
Personalisation Strategies
Simple ways to adapt your messages for different investors.
Performance Tracking
Straightforward methods to see which messages get better responses.
Execute Your Outreach Campaign
Phase 4 covers the basics of reaching out to potential investors through LinkedIn while keeping your account safe.
Plan Your Outreach
Simple guidelines for when and how often to send messages.
Add Personal Touches
Quick tips for making your messages feel less generic.
Avoid LinkedIn Restrictions
Basic rules to prevent your account from being flagged.
Keep Count
Simple ways to record who you've contacted and their responses.
Manage Investor Responses
Phase 5 of this £47 framework provides simple guidance on handling investor replies and moving conversations forward.
Initial Response
Basic templates for replying to interested investors.
Meeting Setup
Simple tips for scheduling your investor conversations.
Material Sharing
Guidelines on sharing your basic pitch materials.
Follow-Up
Simple follow-up suggestions to keep conversations going.
Maintain Momentum
Keep your fundraising efforts moving forward with these basic follow-up strategies in the final phases of the framework.
Regular Outreach
Contact new potential investors on a schedule.
Basic Follow-Ups
Send simple reminders to interested contacts.
Stay Connected
Keep communication lines open with investors.
Quick Updates
Share major milestones with your investor contacts.
Tools, Templates & Support
Get started with this £47 framework that includes basic resources to help guide your investor outreach process.
Basic Messaging Templates
Get sample templates for outreach and follow-ups to help structure your investor communications.
Simple Launch Checklist
A starter checklist to help you organize your investor outreach campaign.
Need Support? I'm here to help.
Have questions? Reach out to Kirsty Ranger via Calendly or LinkedIn for additional guidance.